Terra Eroica was born to celebrate a unique heritage: the white gravel roads, the iconic landscapes, the medieval villages and the authenticity of a territory that deserves to be experienced all year round.
The partnership with Agriturist points precisely in this direction: to promote the territory as an ideal destination for slow, conscious and sustainable tourism, where the white roads become natural cycling routes and agriturismos become privileged points of welcome for those who choose to discover Tuscany by bicycle.
A CYCLIST WHO ARRIVES IS A GUEST WHO RETURNS
Those who ride the Eroica are not just seeking effort. They seek the pause, the flavour, the story. They seek a place to take off their helmet, sit in the shade of a cypress tree and feel at home somewhere they have never been before.
Your agriturismo is not just accommodation: it is part of the landscape those cyclists have chosen to cross. Joining the Terra Eroica network means becoming an authentic landmark along the routes — a recognisable, signposted, expected presence.
WHAT BEING PART OF THE NETWORK MEANS
Being part of the Terra Eroica network means far more than appearing on a map. It means sharing a vision: that of a territory told through the people who live it, cultivate it, welcome it.
For you, in concrete terms, it means:
- Direct visibility on terraeroica.cc, the reference point for thousands of Italian and international cyclists planning their experience along the white roads
- Being part of an integrated offer that combines hospitality, nature and territorial identity
- Building quality tourism, capable of extending the season and building loyalty among a motivated, respectful and curious audience
- Taking part in a growing project that celebrates authentic Tuscany well beyond the sporting event
ROOTS AND PEDALS: THE SAME DIRECTION
There is something that deeply connects the work of the land and the rhythm of the bicycle: slowness as a choice, effort as a value, beauty as a reward.
Those who run an agriturismo in this territory know that measure well. And those who ride the white roads learn it, kilometre after kilometre.
Terra Eroica aims to be the thread that unites these two worlds — and Agriturist is the ideal partner to make it happen, with rootedness, credibility and a shared vision.
If you are an Agriturist member and wish to join the Terra Eroica network, get in touch. We will walk you through how it works, what we ask and what we offer — with the same simplicity as the roads that connect us.
Contact us at terraeroica@eroica.cc and become part of Terra Eroica.
